4 thoughts on “Why is an advertising company falling?”
Gwen
时间 In the past 20 years, the development of China’s advertising market can be described quickly, but in several categories of markets in the past few decades, China’s advertising industry has not achieved corresponding achievements due to China’s advertising market. The most obvious advantages of the traditional Chinese advertising industry are business resources, but this resource is only due to the region of our place. With the advent of the Internet era and the changes in the advertising market, China’s advertising industry is difficult. So where is the real reason for China’s advertising industry? We we can summarize as the following categories: 1. The changes in the customer structure have become mainstream consumer people in the market with 80, 90, and even post -95s. Respect your own opinion, pay more attention to the transmission of quality, and also be willing to pay for valuable services. Chinese consumers have begun the overall upgrade of consumption awareness . The changes in information dissemination With the maturity of the Internet era, everyone There are more and more channels for obtaining information. In the era of information explosion, people are more willing to believe in the evaluation of third -party evaluation without related interests. Based on social communication, based on community, based on word of mouth (evaluation) and sharing to form main communication Method, an important impact on the current consumption behavior. . With the development of the information era, the offer of various media has become more and more transparent. Advertisers can easily understand the price of cooperative media through various channels. Im advertising companies can no longer obtain more profits through media monopoly. The current media agency difference space is already very limited. . The market for fierce competition With the decline of traditional media, the advertising industry rely on media survival for a long time. In the case of increasingly squeezing the traditional advertising service market, the competition for the advertising market has become increasingly fierce. 1. The industry entry threshold is too low. Without access restrictions, advertising companies are mixed, market competition is extremely fierce, and high -quality small and medium -sized advertising companies are difficult to grow. 2, the professional segmentation of advertising, and the change of consumer structure, determines that the current marketing is accurate communication. It needs to be subdivided by the communicationr. Focusing on the needs of consumers, resources with resources are set up a marketing department by themselves to hire post -90s to operate marketing. The decline of the traditional advertising industry is also the opportunity for the development of the emerging advertising market. Have you seized the opportunity of the circle market around you to achieve a “small and beautiful” advertising service business company? Looking forward to your sharing : Quiet, the Internet allows the existence of advertising to change, explore the future, follow WeChat public account [Marketing flight]
Because there are many unprofessional people joining this advertisement, many professional people have not done a good job of passing, and many people have advertising without a bottom line …
After 8 years of real estate planning, it also had eight years with the advertising company. There are no following reasons.
The new promotion methods are endless Is as a pioneer advertising company are now a little unclear. The advertising company adapts to traditional advertising display forms, such as network banners, passing columns, drop -down pages. Later, it turned into WeChat, and the form became diversified at once -push map, H5, small animation, small video, long -hand pushing like, voting, Jiugongge, etc. The advertising company can also adapt for a while. In the later, new promotion methods have emerged endlessly. Radio, APP open screen advertisements, big data integrated marketing, DSP, wireless competition show, brand Hua Table … All promotion methods are useful, but it seems to all seem to be, but it seems that they all seem to be Useless. So the advertising company has changed from the previous top priority to very embarrassing -from moisture to a strong way to learn a new way. The old one has not learned to understand, and the new promotion method is born again.
This brain exhaustion Im advertising companies are an intellectual dense industry. Now, with the rise of the media, everyone can express their creativity and ideas. Fresh thoughts are endless. The brain power of advertising companies suddenly changed from absolute advantage to relative advantages. The words that our leaders often say in the last year or two are: creativity is exhausted and there is no new idea. Many times, looking at the advertising pictures of our ourselves, I feel very helpless. three Id software popularization The previous video and trimming categories can only be completed by advertising companies. It now with the popularization of mobile software such as painting, Vue, MIX, Meitu Xiuxiu, we can easily and quickly complete the pictures and make videos. There is no need to rely on advertising companies.
r The thought depth The last point is that the advertising company is profitable and overloaded. Often a small team needs to serve 2 items. There is no in -depth research on a project at all. The overall design flow in form, the copywriting of the copy is cliché, which is disgusting. It is impossible to make a brighter work at all. I am Li Peipei, 8 years of real estate planning, the most professional real estate planner. It can answer the real estate industry knowledge in a simple, clear, clear, and accurately directly. Do not speak empty talk, do not flickering, not to be ambiguous. If you want to see more of my answers, please click on my name. N
时间 In the past 20 years, the development of China’s advertising market can be described quickly, but in several categories of markets in the past few decades, China’s advertising industry has not achieved corresponding achievements due to China’s advertising market.
The most obvious advantages of the traditional Chinese advertising industry are business resources, but this resource is only due to the region of our place. With the advent of the Internet era and the changes in the advertising market, China’s advertising industry is difficult. So where is the real reason for China’s advertising industry?
We we can summarize as the following categories:
1. The changes in the customer structure have become mainstream consumer people in the market with 80, 90, and even post -95s. Respect your own opinion, pay more attention to the transmission of quality, and also be willing to pay for valuable services. Chinese consumers have begun the overall upgrade of consumption awareness
. The changes in information dissemination With the maturity of the Internet era, everyone There are more and more channels for obtaining information. In the era of information explosion, people are more willing to believe in the evaluation of third -party evaluation without related interests. Based on social communication, based on community, based on word of mouth (evaluation) and sharing to form main communication Method, an important impact on the current consumption behavior.
. With the development of the information era, the offer of various media has become more and more transparent. Advertisers can easily understand the price of cooperative media through various channels.
Im advertising companies can no longer obtain more profits through media monopoly. The current media agency difference space is already very limited.
. The market for fierce competition With the decline of traditional media, the advertising industry rely on media survival for a long time. In the case of increasingly squeezing the traditional advertising service market, the competition for the advertising market has become increasingly fierce.
1. The industry entry threshold is too low. Without access restrictions, advertising companies are mixed, market competition is extremely fierce, and high -quality small and medium -sized advertising companies are difficult to grow.
2, the professional segmentation of advertising, and the change of consumer structure, determines that the current marketing is accurate communication. It needs to be subdivided by the communicationr. Focusing on the needs of consumers, resources with resources are set up a marketing department by themselves to hire post -90s to operate marketing. The decline of the traditional advertising industry is also the opportunity for the development of the emerging advertising market. Have you seized the opportunity of the circle market around you to achieve a “small and beautiful” advertising service business company? Looking forward to your sharing
: Quiet, the Internet allows the existence of advertising to change, explore the future, follow WeChat public account [Marketing flight]
The era of excessive reliance on advertising has passed, and consumers are becoming more and more rational and mature.
Because there are many unprofessional people joining this advertisement, many professional people have not done a good job of passing, and many people have advertising without a bottom line …
After 8 years of real estate planning, it also had eight years with the advertising company. There are no following reasons.
The new promotion methods are endless
Is as a pioneer advertising company are now a little unclear.
The advertising company adapts to traditional advertising display forms, such as network banners, passing columns, drop -down pages. Later, it turned into WeChat, and the form became diversified at once -push map, H5, small animation, small video, long -hand pushing like, voting, Jiugongge, etc.
The advertising company can also adapt for a while.
In the later, new promotion methods have emerged endlessly. Radio, APP open screen advertisements, big data integrated marketing, DSP, wireless competition show, brand Hua Table …
All promotion methods are useful, but it seems to all seem to be, but it seems that they all seem to be Useless.
So the advertising company has changed from the previous top priority to very embarrassing -from moisture to a strong way to learn a new way. The old one has not learned to understand, and the new promotion method is born again.
This brain exhaustion
Im advertising companies are an intellectual dense industry. Now, with the rise of the media, everyone can express their creativity and ideas. Fresh thoughts are endless.
The brain power of advertising companies suddenly changed from absolute advantage to relative advantages.
The words that our leaders often say in the last year or two are: creativity is exhausted and there is no new idea.
Many times, looking at the advertising pictures of our ourselves, I feel very helpless.
three
Id software popularization
The previous video and trimming categories can only be completed by advertising companies.
It now with the popularization of mobile software such as painting, Vue, MIX, Meitu Xiuxiu, we can easily and quickly complete the pictures and make videos. There is no need to rely on advertising companies.
r
The thought depth
The last point is that the advertising company is profitable and overloaded. Often a small team needs to serve 2 items. There is no in -depth research on a project at all.
The overall design flow in form, the copywriting of the copy is cliché, which is disgusting. It is impossible to make a brighter work at all.
I am Li Peipei, 8 years of real estate planning, the most professional real estate planner. It can answer the real estate industry knowledge in a simple, clear, clear, and accurately directly. Do not speak empty talk, do not flickering, not to be ambiguous. If you want to see more of my answers, please click on my name. N