Campus milk tea shop entrepreneurial plan

Campus milk tea shop entrepreneurial plan
Must people want to start a business, so what are the projects for entrepreneurs? Here is the content of the campus milk tea shop entrepreneurial plan provided by you. Come and read it.

. Analysis of the milk tea industry
milk tea and coffee belong to mass consumption, and there are many consumers. However, the competition in the milk tea shop industry is also very fierce. We must make characteristics to not be eliminated, so as to stand out in the industry. At present, the taste of milk tea shops is mostly similar, so we must innovate in the best, such as adding new flavors, using strange and interesting cups, and refreshing customers. At the same time, we must pay attention to the hygiene of milk tea shops, so that customers have a clean and fresh feeling as soon as they walk into the milk tea shop.
. Milk tea selection elements
milk tea is a fast -consuming casual drink, which is completely dispensable. Therefore, if the location is not good, no one will “” I ran to drink a cup of milk tea for not far away. I summarized the following areas for everyone to choose from.
1. Commercial pedestrian street
The bustling location will bring a steady stream of customers for milk tea shops because of a large flow of people, but this position is generally not easy to find, and the rent is also very expensive. In the early stage There will be a lot of investment. Only a high sales of milk tea shops can make money. Generally, store rent cannot exceed 18%of sales. Therefore, consider opening a store in such a place, you must have enough funds, otherwise it is likely that the milk tea shop just opened, and it will not be able to open it because of the shortage of funds.
2. In the university or surrounding
The special concentration of consumers in colleges and universities, fashion drinks such as milk tea are also particularly loved by college students, consume a lot, and many colleges are in the suburbs. Very expensive, it is a perfect location. However, there is a problem that colleges and universities will distribute cold and summer vacations. During this period, there is no business in the general store. If the owner doesn’t care very much, it’s good to rest by the way.
3. Various traffic channels
Railway stations, bus stations, subway entrances, air stations and other places are very large. Customers will bring a lot of consumption during the process of waiting for the car. Being able to enter such a store may be better than commercial streets.
4. Other ideal addresses
In addition to the above places, there are also some ideal addresses. Wait.
This is also decorated and decorated according to your investment quota, consumption level and product matching. The style of decoration must be consistent with consumption power, and it looks comfortable, hygienic, concise, and large. Pay special attention to the flow design of the bar counter. Procedure design should be carried out according to product demand and equipment equipment. The operation is as smooth as possible while considering the further space of the product and the addition of the equipment. This also contains the layout of hydropower and hydropower requirements.
. The decoration of the milk tea shop
The decoration and decoration according to your investment quota and consumption level and product matching. The style of decoration must be consistent with consumption power, and it looks comfortable, hygienic, concise, and large. Pay special attention to the flow design of the bar. The program design should be carried out according to product needs and equipment equipment. The operation is as smooth as possible while considering the further space of the product and the addition of the equipment.
. The purchase of milk tea equipment
The people want to open a milk tea shop, but do not know what equipment needed to open a milk tea shop. Now, let me tell you a list of specific milk tea shop equipment.
1. The sealing machine
has two types of sealing machine, one is a fully automatic sealing machine, and the other is a manual sealing machine. Their use is the sealing cup mouth. However, the fully automatic one will be much more convenient. You only need to put the cup up and it can be sealed automatically. It is faster than manual, and you can do other things at the time of the seal to improve work efficiency.
. The water heater
The main purpose is to burn the water for soaking water. Don’t underestimate this device, think that making tea can boil water by yourself, then you are very wrong. Tea is the main raw material of milk tea shops. There are few products without tea, so it has a large amount. Using water heaters can ensure that hot water is supplied at any time. It is not only troublesome to burn the water by yourself, and once the tea is not, the water is not boiled, and the product cannot be sold. The hot water of the milk tea shop cannot be broken. Not only does it need to be used for tea, but also use it when debugging the product. For example, some powder -shaped raw materials, such as matcha, need to use hot water to adjust it, so that it will not stick together to stick together It becomes a pile, affecting the taste of the product.
3. Water purifier
The filtration of tap water. Those who do drinks are inseparable from water. Milk tea is now selling and now. A large amount of water is needed. If the tap water is filtered, it is not good for consumers to be used directly for the production of milk tea.
4. The sand ice machine, the broken ice machine
The sand ice machine is mainly a sand ice, and the broken ice machine is to break the ice. Because it is very hot in summer, many people like to drink ice, and it is more popular to launch some ice drinks in the milk tea shop. Sandburge machine is not only made of sand ice, but also a large aspect of fruit juice. There are also two types of ice crusher: manual and automatic.
5. Manual pressing machine
is mainly used to squeeze lemon and green oranges. Milk tea shop generally sells more lemonade, so it needs to be used.
6. Silvers
For cashiers. Each small shop must be necessary. It is not only as simple as collecting money and finding money. For every cup of products, there will be records on it.
7. Quantitative fruit sugar
The quantitative sugar used for fructose. The sweetness of the same product is consistent with the quantity of fructose, so that there are no sweetness, and some are not sweet enough. Its price is also relatively high, around 2200. If your milk tea shop is not used, it does not need to be used.
8, fresh -keeping cabinet and frozen
The fresh -keeping cabinet is mainly used to preserve things such as materials and fresh fruits that are easy to open. Frozen cabinets are mainly used for refrigeration of ice cubes. Of course, if possible, you can buy an ice -making machine.
9. Electronic name
is mainly used for weighing. Because many products of milk tea need to be used in a certain proportion, electronic names need to be used.
10. Various measuring cups and ounces
The specifications of measuring cups are 5000ml, 1000ml, 250ml, etc. The 5000 is used to make tea and a container. The ounce cup is 40ml and 20ml.
five. Milk tea technical services
The main ingredients of milk tea are: milk powder, tea, sugar, water (and ice), spices (pearl milk tea also includes pearl). The taste of milk tea made of different water is very different. Are you using tap water? Or mine water? Or mountain spring water? Sea water? Filter water? This is completely different. Essence Ice is also, and the process of ice making will also seriously affect the quality of each cup of milk tea. Therefore, for the long -term development of the enterprise, the operators have a real learning milk tea technology. Basically understand: 1. Learn to taste milk tea; 2. Formula for raw materials; 3. Seasoning and time; 4. The application and seasoning of equipment; 5. Seasoning methods; 6. The preservation of milk tea; 7. The packaging requirements of milk tea; 8. Changes in milk tea, including samples and qualitative changes, such as: Pull flowers.
6. Milk tea marketing strategy
1. Advertising
The visibility of an enterprise, we will let customers understand “tea stipulate” by the way of leaflets. We will have posters at the door of the store. Recent new products launched and recent promotional activities. The signboard of the store uses conspicuous, eye -catching colors and types. After accumulating a certain amount of funds in the later period, you can also invest advertisements in newspapers, broadcasting, television, and networks. In addition, the staff will all work our work clothes.
2. Promotional plan
A, handling members, 25 yuan/person, one -time consumption over 20 yuan is free to handle, members can use membership cards to play 10 % off, and members will receive this shop on their birthday. Blessings and gifts sent out.
b. Use strange and novel cups and straws to make people feel refreshing.
C. Use a couple cup and straw. When couples come, you can recommend a couple package and give couple gifts.
D. In various festivals, special festivals and activities are launched to attract customers.
E. Small gifts are given when spending to 15 yuan at one time. Sometimes you can send the specially customized T-Shirt of this store, which not only happy customers, but also increase the popularity of our store.
3. Price
The special offer will be available two days before launching a new product, and the rest will be sold at the average market price. In the later period, the price will be appropriately promoted when there is its own brand.
4. Team management
Pers to do their own work, and in important affairs, the manager convened personnel to discuss and make decisions.
5. Service
The personnel in the store do a good job of service and maintain a good mood. We must carefully polite the customers and not lose their temper to customers.
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